Tag: AR, augmented reality, carbonated beverages, computer games, Doritos, Frito-Lay, games consoles, Microsoft, Mountain DEW, non-alcoholic drinks, on-pack, on-pack promotion, on-pack promotions, PepsiCo, savoury snacks, snack food, snacks, soft drinks, unique codes, Walkers Snack Foods, Xbox
Doritos announces Xbox One X partnership with on-pack promotion
PepsiCo-owned snack brand Doritos has teamed up with Xbox to offer consumers the chance to win more than 70,000 prizes, including the new Xbox One X. Each promotional...
Fanta delivers scary 4D Halloween lift experience
Fanta is running an experiential Virtual Reality campaign called ‘Fanta: The 13th Floor’ to scare audiences just in time for Halloween, with consumers entering a...
Britvic J2O ‘Merry Quizmas’ competition
J₂O, the UK’s No1 juice drink brand, is giving shoppers the chance to win prizes this Christmas with a multisensorial, fun and engaging festive quiz to challenge...
Boost runs new on-pack prize promotion, Release the Boost
Energy drinks brand Boost Drinks has launched a new on-pack campaign, Release the Boost, which offers consumers the chance to win a range of prizes. The competition...
Naked Juice adds Colourtopia to Festival No.6
Naked Juice invited visitors to Festival No.6 in Portmeirion, Wales, to step into the brand’s Colourtopia experience, an experiential activation which the brand has...
Heineken 0.0 sponsors inaugural Mindful Drinking Festival
Heineken 0.0 alcohol-free lager was one of the sponsors for the first-ever Mindful Drinking Festival in mid-August. The Mindful Drinking Festival, which took place on...
Carabao launches ‘Carabao Cup’ promotion to mark EFL sponsorship deal
Energy drink Carabao has launched an on-pack promotion to celebrate its three-year deal with the English Football League, which sees the Thai brand getting naming rights...
Grace Foods puts biggest ever investment behind Grace Say Aloe
Grace Foods UK is encouraging consumers to #RebootNormal with its biggest ever investment in its Grace Say Aloe soft drinks range. The £1million campaign runs from July...
Volvic launches biggest ever campaign to inspire consumers to ‘Let It Out’
Volvic, the Danone-owned mineral water brand, is kicking off its biggest-ever UK marketing campaign this summer across its flavoured waters range, Volvic Touch of Fruit...
Pepsi MAX Ginger experiential sampling and photo activation
Britvic is to run a sampling campaign at UK universities to promote the latest addition to the Pepsi MAX flavour portfolio – Pepsi MAX Ginger. The campaign will centre...
