Tag: ASA, brand identity, Creativity, embrace, industry, news, opinion, regulation
How we embrace change – a watershed moment for brands
Jo Hudson, Planning Director at PrettyGreen shares how brands and agencies can embrace change to open up new opportunities. Following the high fat/sugar/salt (HFSS)...
Global experiential agency TRO sets out big ambitions with new strategic leadership and expansion of creative offering
TRO, the leading brand experience agency, has announced two key appointments in response to the increasing client demand for experiential to play a greater role in the...
Big brands get behind 23rd National BBQ Week
Back for a record-breaking 23rd time, National BBQ Week will encourage consumers to go for the grill, become Better BBQ’ers and enjoy some Gastro-grilling at the start...
Jägermeister reveals national ‘Mix it up for summer’ serve campaign
Jägermeister has unveiled a new nationwide 360-degree campaign to drive awareness of the brand and its new hero serve, the Jägermeister Mule, backed by a marketing...
Pukka Pies appoints Haygarth
Pukka have appointed Haygarth as their new shopper marketing agency. They will lead all related activities across retail and food service channels, as part of Pukka’s...
ASA and CAP Annual Report 2018 – online cases outnumber TV by almost 3:1
The Advertising Standards Authority (ASA) and Committees of Advertising Practice (CAP) Annual Report 2018 published yesterday reveals that more ads have been amended or...
Jackanory brings the spirit of summer to Radio Rooftop
Radio Rooftop, ME London Hotel’s iconic bar with panoramic views of London has been transformed by Jackanory into Spirit of Summer terraces in collaboration with...
Retail fail – C-Suite believe Finance and FMCG are better at mobile-shaped experiences
New research out today reveals the vast majority (92%) of C-Suite decision makers at brands are investing more in mobile technologies this year, aiming to respond to the...
IPM announces shortlist for The Awards 2019
Following an exhaustive, five week judging process – which included detailed online scoring of every submitted campaign and three lively, face-to-face judges panel...
Ingenuity London launches acclaimed new business events in Amsterdam
Ingenuity London, the UK’s leading business development consultancy, announces the launch of its first ever European new business event in Amsterdam on 5th June....
