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TRO hosts mental wellbeing panel discussion for World Mental Health Day

Yesterday (Wednesday 9th October), TRO hosted a panel discussion in collaboration with POINT3 Wellbeing, exploring mental health and wellbeing in the workplace in...

Advertising and marketing alcohol products in Ireland

The controversial Public Health (Alcohol) Act 2018 comes into force in November 2019. The Act makes significant changes to the advertising and marketing of alcohol...

TripAdvisor launches competition to win a sleepover inside the Crystal Maze Live Experience

TripAdvisor has launched a competition to win a luxurious stay in the Aztec zone of the legendary Crystal Maze LIVE Experience. TripAdvisor, the renowned Crystal Maze...

Brands: Beware poking fun at traditional advertising

Nikky Day, Senior Content Executive at Brass Agency, shares how brands’ attempts in challenging traditional advertising techniques can become another cliché....

Cat Club celebrates their 20th anniversary with the Purrfect on-pack promotion

Elevator Promotions, has launched an on pack promotion to celebrate the 20th anniversary of leading Irish catfood brand, Cat Club. Cat Club is the number 1 Irish made...

5 customer experience principles to max out your next promotion

Jason Waghorn, Director at VCG PromoRisk, shares how applying the principles of customer experience design can give promotions an effectiveness boost. A sales promotion...

The Delta Group announce record sales results and the appointment of two senior staff members to support future growth strategy

The Delta Group, Europe’s premier visual communications specialist delivering dynamic multi-channel marketing services to brands and retailers across the globe,...

N2O hires a trio of Creative talent

Experiential marketing agency N2O has expanded its Creative Team with three new hires, Creative Director Steven Workman, experienced Art Director Jeff Witek, and Senior...

Jack Daniels resurrects the two original saloons of Jack Daniel at London cocktail week

In the early 1900s, when Tennessee was a wet state, Jack Daniel was inspired by the bars he saw in Nashville – ranging from questionable joints to fine establishments...

The IPM announces new Regulatory Affairs Manager, Mani Roberts

The IPM is delighted to announce Mani Roberts as it’s new Regulatory Affairs Manager. Mani grew up in West London and studied at the University of Westminster. After...