Tag: Black Tomato, news, opinion
An internet without advertising
Adam Larter, Strategy Director at Studio Black Tomato, explores a possible internet without advertising and what this could mean for brands. Can the internet be...
Instant gratification, AI, and the impact on marketing strategies
Jo Kimber, Managing Director of Granby Marketing and SwiftReceipt, shares how brands can use AI to ensure promotional campaigns capture your audience’s attention....
The journey to becoming a B Corp
Justine Clement, Founder & CEO of The Life Adventure & The Happy Prize Company, shares the benefits and challenges of becoming a certified B Corp. A few weeks...
Cash, clout and creativity: the Gen Z currency of the future
Hustle culture, self-branding and immersion in the influencer universe have created a cultural eco-system of social shopping for the next generation that’s born,...
Why we need to be looking after our promotional staff
Carolyn Mason, Managing Director of experiencestaff, shares how brands should communicate more with their staffing agencies to ensure effective brand activation. With...
N2O brings Indian beer to the UK for Cricket World Cup activation
Experiential marketing agency N2O has delivered a brand awareness campaign for Indian beer brand Bira 91 in a sporting summer activation at the ICC Cricket World Cup...
Beano announces monthly children’s book club
Beano has launched “Beano Booktopia” – a new book subscription service for kids offering newly published books across a wide range of authors and genres. The...
Hel’s Angels takes Kraken ScreamFest into the on-trade this Halloween
In conjunction with Proximo Spirits UK, The Kraken ‘Black Spiced Rum’ will be taking over bars in Glasgow, Brighton & London from 24th – 31st...
The lost art of conversation
Joe Sheppard, Managing Director of POD Staffing, shares how agencies should use the traditional method of telephone conversation to communicate with clients in order...
Halloween spending expected to reach record £387m
New research investigating UK household shoppers’ plans for Halloween has been launched today by leading retail and shopper marketing agency, Savvy. The findings...
