Tag: campaign, Jameson Irish Whiskey, news, partnership marketing, promotional marketing
Jameson Irish Whiskey launches intimate gig series in partnership with Sofar Sounds
Pernod Ricard UK has announced the launch of a major new series of brand experiences for Jameson Irish Whiskey, in partnership with music events start-up Sofar Sounds....
The Unsung Heroes of Prize Promotions
Meghan Williams, Prize Fulfillment Executive at the Black Tomato Agency discusses how crucial fulfilment is to the overall success of a Prize Promotion Campaign We pride...
2020: Cutting through a year of sport (without the sponsorship fees)
Tom Sugg, Partnerships and Business Development Director at Brand Culture, shares how brands can make the most of colossal events without infringing on the strict...
Sainsbury’s opens ‘giving store’ pop-up to collect food and gift donations
Sainsbury’s has launched its ‘Giving Store’ in London’s Covent Garden, where customers will have the chance, using pre-paid tokens, to take goods from the...
An internet without advertising
Adam Larter, Strategy Director at Studio Black Tomato, explores a possible internet without advertising and what this could mean for brands. Can the internet be...
Instant gratification, AI, and the impact on marketing strategies
Jo Kimber, Managing Director of Granby Marketing and SwiftReceipt, shares how brands can use AI to ensure promotional campaigns capture your audience’s attention....
The journey to becoming a B Corp
Justine Clement, Founder & CEO of The Life Adventure & The Happy Prize Company, shares the benefits and challenges of becoming a certified B Corp. A few weeks...
Cash, clout and creativity: the Gen Z currency of the future
Hustle culture, self-branding and immersion in the influencer universe have created a cultural eco-system of social shopping for the next generation that’s born,...
Why we need to be looking after our promotional staff
Carolyn Mason, Managing Director of experiencestaff, shares how brands should communicate more with their staffing agencies to ensure effective brand activation. With...
N2O brings Indian beer to the UK for Cricket World Cup activation
Experiential marketing agency N2O has delivered a brand awareness campaign for Indian beer brand Bira 91 in a sporting summer activation at the ICC Cricket World Cup...
