Tag: news, partnership marketing, Whole Earth
Whole Earth proudly announces Team GB 2020 partnership
Whole Earth has announced it will be an official supporter of Team GB in the run up to the Tokyo 2020 Olympic Games, as it aims to boost awareness of the brand’s...
Why not wish for some campaign longevity this Christmas?
Molly Harrison, Account Executive at Black Tomato in the Promotions Team, explores campaign loyalty and long-term success over the festive period. Christmas is...
The permissibility of pleasure: How less is becoming more
Callum Saunders, Head of Planning at ZEAL Creative, shares how brands must cater their products and services to the shopper demand of permissible pleasure. The world of...
Travel trends driving sales promotion in 2020
Niki Pembroke, Head of Travel solutions at Inspire, reflects on recent travel incentives trends used in sales promotion. Travel inspires sales Whether for Marketing,...
Beano unveils new festively bonkers London Christmas window display
Beano has continued its rubber chicken Christmas tradition with a brand new window display, unveiled today at their Fleet Street office. This morning passers-by were...
KLOOK partner with Sony Entertainment to encourage fans to enter Jumanji and win
KLOOK, announces a global partnership with Sony Entertainment in conjunction with the release of Jumanji: The Next Level; encouraging users to engage with the platform,...
Record shopper involvement in Black Friday, but challenging Christmas expected for many retailers
New research investigating UK household shoppers’ plans for Black Friday and Christmas 2019 has been launched today by leading retail and shopper marketing agency,...
The IPM publishes details of its Legal Briefing webinar series for 2020
The IPM – the trade body representing UK agencies, service companies and brands engaged in promotional marketing and brand activation – is delighted to announce a...
The real reason consumers change brands
Natalie Betts, Director at Relish Agency, shares how trial and sample of a product can encourage consumers to change the brands they habitually buy from. There are a...
timeTo launches new campaign to make Christmas Office Party season a safe place for all
timeTo, with the support of Lucky Generals, has developed a new short film to mark the start of the UK advertising industry’s Christmas Office Party season, asking any...
