Tag: gender pay gap, industry, news
Creative media gender pay gap could take more than a decade to close
Pay equality was a running theme throughout the last election and plans were announced to close the gender pay gap by 2030 in the UK. However, the creative media...
Brewdog opens the world’s first alcohol-free beer bar
BrewDog this week opened the world’s first alcohol-free beer bar in London. Located just behind Old Street roundabout in the Bower Development at 211 Old Street, EC1V...
Everyone Active is giving customers the chance to win a France retreat
The campaign aims to encourage new customers to join Everyone Active on a fitness membership and reward existing customers who show commitment to their fitness goals by...
SlimFast UK teams up with HeyHuman to launch Kelly Brook ‘Works for Me’ campaigns
Behavioural communications agency HeyHuman is launching two new campaigns fronted by Kelly Brook to promote SlimFast UK’s range of meal replacement shakes, bars and...
Topgolf tees up the UK to ‘Go out swinging’ in 2020
Topgolf has created three social films to show that its all-inclusive entertainment venues are a regular ‘to do’ for all social groups. Twelve Agency has created a...
Savvy delivers the goods with first augmented reality game for a convenience retailer
Leading retail and shopper marketing agency, Savvy, have created and executed the first augmented reality (AR) game for a convenience retailer. The AR Christmas Elf...
Whole Earth proudly announces Team GB 2020 partnership
Whole Earth has announced it will be an official supporter of Team GB in the run up to the Tokyo 2020 Olympic Games, as it aims to boost awareness of the brand’s...
Why not wish for some campaign longevity this Christmas?
Molly Harrison, Account Executive at Black Tomato in the Promotions Team, explores campaign loyalty and long-term success over the festive period. Christmas is...
The permissibility of pleasure: How less is becoming more
Callum Saunders, Head of Planning at ZEAL Creative, shares how brands must cater their products and services to the shopper demand of permissible pleasure. The world of...
Travel trends driving sales promotion in 2020
Niki Pembroke, Head of Travel solutions at Inspire, reflects on recent travel incentives trends used in sales promotion. Travel inspires sales Whether for Marketing,...
