Tag: experiential, news, prize promotion
John Cooper Clarke inspires the nation to write love limericks this Valentine Day
This Valentine’s Day, the Kraken Black Spiced Rum has partnered with John Cooper Clarke to launch the ‘most beastly’ poetry competition. To kick-start...
Klarna and Olivia Rubin team up to announce collaboration for LFW
Leading payments provider Klarna is excited to announce its London Fashion Week collaboration with British designer Olivia Rubin. Known for her joyful designs in...
Nestlé announce new Aero Caramel
Nestlé has announced a new twist on their bubbly chocolate, with the introduction of Aero Caramel. Available as a 100g sharing bar, the caramel-flavoured milk...
Travel retail must embrace new ways of engaging with customers
Fiona Rayner, Head of Experiential and International Operations at Blackjack Promotions, questions the relevance of Travel Retail in the 21st century and how it can...
Cadbury teams up with Panini for ‘Find the Shiny, Win a Legend’ promotion
Cadbury has launched a campaign to support the third year of its ‘Find the Shiny, Win a Legend’ Premier League promotion, which sees it teaming up with Panini. The...
New Ocean study: Elusive young respond to live broadcast content on DOOH
According to a new consumer survey carried out by YouGov for Ocean Outdoor, nearly half (49%) of 18 to 24-year-olds say they would be interested in seeing more live...
UK advertising delivers 25th consecutive quarter of growth- UK adspend rose 5.6% in Q3 2019
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, marking the UK advertising industry’s 25th consecutive quarter of market growth. The figures are...
Are we living in a discount world
Ben Ireson, Head of Partnerships at Digital Reward Group, shares why living in a discounted world can attract more commercially minded savvy consumers. As we move...
Mr. Men Little Miss seek licensing partners ahead of 50th anniversary
Mr. Men Little Miss is set to celebrate its 50th anniversary next year and are seeking licensing partners ahead of the milestone. Mr Men Little Miss plan to create a...
Magnum launches ruby chocolate and ice cream combination with a new campaign
Today (Monday 20th January) Magnum has launched the Magnum Ruby Room; an experiential activation created by Golin and Hot Pickle. Running until tomorrow (Tuesday 21st...
