Tag: activation, campaign of the week, experiential, Mulberry, news, promotional marketing, shopper, sustainability
Mulberry launches ‘Made to Last’ activation to promote sustainable future for LFW
This London Fashion Week, Mulberry launches the ‘Made to Last’ activation inspired by the brand’s responsibility commitments to past, present and future,...
Bumble partners with creator of Chicken Shop Date for Valentine’s Day
This February, Bumble is hosting their Chez Moi Valentine’s Day dinner party at the women-founded restaurant Wild By Tart in London on Thursday 13th February. The...
Haygarth launches ‘Häagen Yaasz’ social campaign
After recently winning the Häagen Dazs account as part of a pitch for General Mills, Haygarth is pleased to present ‘Häagen Yaasz’. Following the indulgence of the...
Lidl ‘Wine Tasting in the Dark’ wins the inaugural IPM Bitesize Campaign of the Year award!
We were delighted to announce this week that the Lidl ‘Wine Tasting in the Dark’ campaign by CSM Live and Good Relations was voted by the IPM board as the IPM...
John Cooper Clarke inspires the nation to write love limericks this Valentine Day
This Valentine’s Day, the Kraken Black Spiced Rum has partnered with John Cooper Clarke to launch the ‘most beastly’ poetry competition. To kick-start...
Klarna and Olivia Rubin team up to announce collaboration for LFW
Leading payments provider Klarna is excited to announce its London Fashion Week collaboration with British designer Olivia Rubin. Known for her joyful designs in...
Nestlé announce new Aero Caramel
Nestlé has announced a new twist on their bubbly chocolate, with the introduction of Aero Caramel. Available as a 100g sharing bar, the caramel-flavoured milk...
Travel retail must embrace new ways of engaging with customers
Fiona Rayner, Head of Experiential and International Operations at Blackjack Promotions, questions the relevance of Travel Retail in the 21st century and how it can...
Cadbury teams up with Panini for ‘Find the Shiny, Win a Legend’ promotion
Cadbury has launched a campaign to support the third year of its ‘Find the Shiny, Win a Legend’ Premier League promotion, which sees it teaming up with Panini. The...
New Ocean study: Elusive young respond to live broadcast content on DOOH
According to a new consumer survey carried out by YouGov for Ocean Outdoor, nearly half (49%) of 18 to 24-year-olds say they would be interested in seeing more live...
