Tag: brand activation, experiential, news, partnership marketing, promotional marketing, shopper
Larabar partners with Amazon to launch a yoga pop-up
To celebrate the launch of Lärabar in the UK Sainsbury’s stores nationwide, Lärabar has partnered with Amazon to create a pop-up yoga studio for visitors to...
IPM announces Andrew Rae as MD
The Institute of Promotional Marketing (IPM), the UK trade body representing the promotional marketing industry, today announces Andrew Rae as its new Managing Director,...
Attracting employees: From Generation Z to experienced hires
Fabiano Rocha, Head of Marketing at Digital Rewards Group, explores what attracts star talent belonging to different age groups, genders and working style. An...
Premier Inn partners with Hussle to offer guests access to the gym
The UK’s largest hotel company, Premier Inn is offering the opportunity to access thousands of gyms across the UK. The budget hotel chain has partnered with Hussle...
Lastminute.com paints London pink with London Eye sponsorship
This week, online travel brand lastminute.com has officially launched its sponsorship of the London Eye, the capital’s best-known landmark. The 135-metre wheel on the...
Greggs launch exclusive ‘concierge’ service making BRIT Award-winner Stormzy its first member
Greggs has revealed a ‘next level VIP’ service for with BRIT Award winner Stormzy being the first lucky member. Hot from his awards success on Tuesday night, where...
Amazon launch Military Wives choir pop-up
Amazon is launching a musical pop-up to mark the release of Military Wives on 6th March, a film that follows a group of women who form a choir. Delivered by Tribe, the...
How to win an IPM Award – An insider’s guide
Richard Pink, Head of The IPM Awards, shares some useful tips on how to write a standout entry to impress the Awards judges. I’ve been Head of IPM awards judging for...
Vanarama launches industry-first rewards scheme
Vanarama, the UK’s leading independent commercial and personal vehicle leasing company, has launched Vanarama Smiles – the UK vehicle leasing industry’s first ever...
Guinness creates rugby experience with Jodie Kidd and Vogue Williams
Six Nations Title Partner Guinness has partnered with celebrity publican and rugby fan Jodie Kidd for the much anticipated England vs Ireland Six Nations crunch match....
