Tag: news, research, shopper
A third of Gen Z shoppers research health and beauty products online but still buy in stores
New data has revealed that the UK’s latest generation of digital natives are actually the most likely to go online to investigate their health and beauty product...
An investigation of brands leveraging entertainment
Ben Hubbard, Brand Partnerships Manager at Brand Culture, shares how leveraging entertainment can prove a powerful and innovative way for brands to connect with...
Cadbury Creme Egg brings EATertainment streaming platform to life with retro video shop experience
Cadbury Creme Egg is bringing its recently-launched EATertainment streaming platform into the real world with a retro video shop experience, exclusive to John Lewis...
The Happy Prize Company announces B Corp certification
The Happy Prize Company has announced its certification as a registered B Corporation. B Corporations (or B Corps) is a growing group of companies who are reinventing...
Lastminute.com London Eye marks 20th birthday with themed pods
The UK’s most popular paid-for attraction, the lastminute.com London Eye, unveiled plans to celebrate its landmark 20th birthday, taking place from Friday 6th –...
Leading liquor brands and ambassadors come together for annual Blackjack Promotions training roadshow
This week, Blackjack (a division of ABM) hosted 18 liquor brands in their recently opened Centre of Excellence in Drayton. The brands joined forces to share their travel...
Independent retailers: It’s tough at the top
Daniel Todaro, Group Managing Director at Gekko, shares how retailers can collectively apply some innovative techniques to inspire more success. When independent...
Deliveroo and Kelis’ milkshakes bring all the boys (and girls) to the yard
To celebrate the 20th anniversary of singer Kelis’ debut album Kaleidoscope, Deliveroo is bringing everyone to the yard with their pop-up milkshake bar. Taking...
JFDI publishes its fourth annual new business barometer
JFDI, the UK’s leading specialist new business agency, has published its fourth annual new business barometer, the largest survey of new business professionals in UK...
Hendrick’s celebrates the launch of Lunar Gin with twilight garden
Hendrick’s Gin has opened a garden experience to celebrate the launch of Lunar Gin, the second innovative release from the super-premium gin’s Cabinet of...
