Tag: competition, food, news, on-pack promotion, prize promotion, shopper
Peel, Play, and Win! The Magic of McDonald’s Monopoly Returns
Discover the magic behind McDonald's Monopoly, one of the most iconic and successful promotions in history. Uncover how this campaign continues to engage customers, with...
Giant Pink Cat Surprises Passersby at Waterloo Station
A giant pink cat hologram surprises commuters at London Waterloo...
The Power of Personalisation: How Coca-Cola’s “Share a Coke” Became a Marketing Masterclass
Dive into the story behind the 'Share a Coke' campaign—a marketing masterclass in personalisation.
Cadbury Brings the Sunshine and Generosity in Heart-Warming Flake 99 Campaign
This summer, Cadbury is reviving the classic British seaside experience with its Flake 99 bus service.
TRO to Fuel Automotive Fandom at Goodwood Festival of Speed 2024
TRO partners with BMW, MINI, and Genesis to create immersive brand experiences at the Goodwood Festival of Speed 2024.
tpf Drops Prize Lockers Packed with Rewards Across John Lewis Stores
Get ready for a summer of surprises as tpf deposits prize lockers across the UK.
TA-DAA! Activation Spices Up Shopper Journey with Tilda
Activation partners with Tilda for a flavourful campaign.
Lounges.tv Disrupts Streaming with Creator-First Revenue Model
Lounges.tv, a new and disruptive streaming platform backed by Simon Cowell, is now a proud member of the IPM. The disruptive new business model allows fans and followers...
Wilkinson Sword and Morrisons Partner For Cutting-Edge Promotion
Following the success of last year’s “No More Hairy Moments” campaign with Wilkinson Sword, Activation is thrilled to announce their latest collaboration. This...
The UK’s Biggest Summer of Sport Brought to Life by C-Screens
Aside from matters of family, love, and religion, little else raises more passion on a global scale than sport. They stand as the ultimate uniter and divider in the...
