Tag: cashback, Covid-19, news, opinion
Covid 19: Top ways to tactically boost sales without slashing prices
Covid 19 has had a huge impact and presented several challenges to the ever-changing world of retail. It is clear that bricks and mortar models are going to have to...
Barilla – Virtually Perfect
Barilla responded to Lockdown with Virtually Perfect – a celebration of Italian food and its power to bring people together. When Lockdown shelved Barilla’s plans...
PETER CROUCH TEAMS UP WITH PADDY POWER TO STAGE WORLD’S MOST COVID-COMPLIANT FOOTBALL PARTY
Paddy Power has today released a tongue-in-cheek public service announcement – advising football fans how to celebrate safely. With the Premier League title set to be...
Top tips on writing a great Promotional Brief
Have you ever struggled to create a clear and concise brief for your supplier? Never knowing what information you need to provide, whether it’s too little or too much...
IMMERSIVE COMMUNICATION STUDIO, CASSETTE, LAUNCHES VIRTUAL EVENT PLATFORM
Cassette has launched an innovative platform to recreate experiences found in the real world, offering customers and brands a familiar setting to connect, learn and...
Half Term takes on a different look this year
We are well and truly into lockdown (albeit with perhaps some end now in sight), the sunny weather has arrived and seems to be here for the short term at least. I can...
The consumer road map to recovery slowly becomes clearer
As the weeks slip by, the consumer road map to recovery slowly becomes clearer. More and more businesses are opening on a weekly basis and into July, we already know...
National BBQ Week launching with Barbi for Britain
National BBQ Week, one of the year’s most loved marketing awareness weeks, is back for its 24th year with a change in focus, launching BARBI for BRITAIN to raise...
THE RETURN OF ALL ACCESS WITH JACK
Building on the success of last year’s ‘All Access with Jack’ campaign, we’re back this year with an even bigger and better on-pack promotion, offering shoppers...
The IPM is partnering with leading training consultancy
The IPM is partnering with leading training consultancy Upping Your Elvis over this testing period, to introduce to our members a series of exclusive short films...
