Tag: Covid-19, digital, news, PPE
PPE Management: logistical nightmare or smooth sailing?
Back in March who would have thought that as we enter the winter months we would still be wearing masks, social distancing and facing potential new restrictions being...
ASDA PILOTS NEW SAMPLING STRATEGY THROUGH EXPERTS RELISH AGENCY
Supermarket giant ASDA is working with the leading UK sampling agency, Relish Agency, to trial a brand sampling initiative targeting online customers. The decision was...
Sampling has become Covid-Marketer’s Trojan horse
During the lockdown, UK advertisers have pulled a staggering £1.1bn in spend. Spend on TV fell 37%, Press by 42%, radio 34.5% and out-of-home practically dried up with...
Doctor Who Time Fracture An Immersive Adventure
Crown Brands Live has launched the brand new BBC licenced show Doctor Who Time Fracture an Immersive Theatre Experience. Opening in Spring 2021, it will be one of the...
Movember and DGR announce funding for first responder mental health support programs
Leading men’s health charity Movember, in partnership with The Distinguished Gentleman’s Ride (DGR) and Gillette has today announced multi-country grants funding for...
Milkybar launches new Cookies & Cream sharing block
Milkybar, the number one white chocolate brand, today announces a new addition to its range with the launch of Milkybar Cookies & Cream. Appearing in shops across...
Waking up to the Power of Gaming
There are 2.7 billion gamers worldwide. It’s no surprise that 2020 has been a bumper year for the industry, and it’s set to continue with the imminent launch of the...
Natures Menu’s Poo Bag Challenge goes online with latest social spots
21st September 2020: Premium pet food brand Natures Menu has released an upbeat, informative series of online videos to promote its popular Poo Bag Challenge. Created by...
PHE launches UK’s first mental health campaign targeting children and young people
The IPM has been vociferous in their challenging of the recent Government action on HFSS advertising, stating that other, perhaps more challenging routes have been...
Budweiser launches major new marketing campaign across the Republic of Ireland
Dublin | 26 August: Budweiser Brewing Group (BBG) has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior...
