Tag: news, shopper
Leeds agency warms up Bonfire Night with St Pierre
St Pierre has appointed Cat Among The Pigeons as a partner agency to help reach Tesco shoppers during a key promotional period. Celebrating the brand’s French...
The Park awarded Startup of the Year at The Drum Agency Awards 2020
Last week IPM member agency The Park was awarded Startup of the Year at The Drum Agency Awards 2020. These awards are for the agencies that excel through strong...
Aunt Bessie’s heroes the Sunday roast in first campaign by ELVIS
LONDON, 26th October 2020 – Aunt Bessie’s is launching a new campaign celebrating the unique way that different people prepare a Sunday roast. The push was developed...
If you want to stop smoking, try carrots instead
For a long while the debate has raged: “is it more effective to incentivise or to punish?” I fondly remember Rory Sutherland’s TED talk arguing the effectiveness...
Soreen Launch Loaf Bar Multipacks with New Vegan Chocolate Flavour
The nation’s most loved Malt Loaf brand, Soreen, today announced the launch of their NEW plant-based Loaf Bar Multipacks, which include three deliciously squidgy...
Big Issue launches campaign that highlights support for sellers in time of crisis
From Saturday 10th October, on World Homeless Day, The Big Issue (TBI) has launched a digital campaign to highlight the support that Big Issue sellers receive from the...
Experian launches a new breed of data enrichment to protect online revenues for publishers
The UK, October 5, 2020: Experian has today launched Experian Match, a new first-to-market solution, underpinned by InfoSum technology, that removes the need for third...
Samsung team up with Olympic gymnast Max Whitlock launch new fragrance…
Samsung have teamed up with Olympic gold medal winner Max Whitlock to launch a new perfume which aims to capture the very essence of fresh laundry. The British athlete...
Quality Street launches new online shop for personalised, pick and mix tins
From today, Quality Street fans no longer need to leave their street, home or even their armchair to buy personalised tins of their favourite sweets, as the brand...
Are roadshows and pop ups the future of face to face marketing?
The power of face to face lead generation at events and tradeshows to a targeted market is something businesses are undeniably going to miss over the next 6 months....
