Tag: IPM, news
Weetabix On The Go launches sportswear using 100% recycled bottles
Nov 17, 2020
Tuesday 17th November: Weetabix On The Go, the UK’s No. 1 breakfast drink, has created a limited edition range of sportswear using 100 per cent recycled bottles. The...
A View From…IPL Community – The Rules that COVID broke
Nov 13, 2020
(Article: https://thewisemarketer.com/loyalty-strategy/how-voxi-is-defining-the-next-generation-of-loyalty-marketing/) We are typically a nation of consumers that...
Nature’s Bounty Appoints Initials for UK Re-launch
Nov 11, 2020
London, November 11th, 2020: Initials, the independent creative agency, today announces its appointment by global vitamin and supplement leader, Nature’s Bounty®,...
ZEAL activates Yeo Valley Organic’s first nature inspired direct to household experience
Nov 09, 2020
The UK’s most effective brand activation agency, ZEAL Creative, supported Yeo Valley Organic to engage consumers, drive trial and deliver memorable brand experience...
Walkers harnesses power of sausage rolls to raise money for the Trussell Trust, with ‘social-first’ Christmas ad, starring LadBaby and a raft of celebs
Nov 09, 2020
LONDON, 6th November 2020 – Walkers, the PepsiCo-owned crisp brand, is launching a ‘social-first’ Christmas ad, starring LadBaby, in support of its limited-edition...
Coca Cola Zero sugar brings back festive favourite, limited-edition Cinnamon Flavour
Nov 04, 2020
3 November 2020, London: With the start of the festive season just around the corner, Coca-Cola has announced the return of favourite limited-edition flavour, Coca-Cola...
SUBWAY AWARD CONSUMER PR ACCOUNT TO TAYLOR HERRING
Nov 03, 2020
October 2020, LONDON: Following a five-way competitive pitch, creative PR agency Taylor Herring have been appointed as Subway’s consumer PR agency. The agency will...
Marketers still want to party this Xmas
Nov 03, 2020
Media, Sales and Marketing Workers Want to Celebrate but 9 in 10 of all workers will take the cash instead Appreciate, home of Love2shop, the UK’s best-known rewards...
Contact-free sampling gives shopper a Boost
Nov 03, 2020
COVID has impacted businesses and brands in almost every way, but there is no reason for it to stop great marketing activation altogether. It just challenges us to...