Tag: EACA, IPM, news, research, Whitepaper
Seven lessons for European Premium Brands looking to thrive during recession
Research released today (Thursday, 14th January 2021) from the EACA Knowledge Centre of Effie Europe winners reveals 7 salutary lessons on how marketing communications...
Makeup brand Milani appoints N2O to grow UK social media & influencer marketing opportunities
Milani has appointed experiential and influencer marketing agency N2O to develop its UK social media presence, press outreach and influencer marketing programme. The...
Cadbury Creme Egg celebrates 50th birthday with Golden Goobilee push
LONDON, 4th January 2021 – Cadbury Creme Egg, the Mondelēz International owned chocolate brand, has today revealed its annual campaign, which this year takes the form...
Weetabix to rally nation for a better 2021 in major new campaign
The UK’s number one breakfast cereal, Weetabix, is returning to TV screens with a topical and light-hearted New Year creative. The campaign will encourage the nation...
2020: Let’s Raise a Glass to Everything That’s Kept Us Entertained During Lockdown
Experience12 rolls out its annual Pop Culture festive illustration, in aid of Shelter – can you spot the top icons of 2020 2020 has given us many heroes, from our NHS...
THE LEGO GROUP INVITES FAMILES TO EXPERIENCE A ‘REALLY COOL WORLD’ IN LONDON’S COVENT GARDEN THIS DECEMBER
2nd December 2020: This festive season, the LEGO Group reveals what A Really Cool World it could be if it were imagined through the eyes of a child, with the launch of...
Secret Sofa XMAS EDITION presented by Häagen-Dazs
Secret Cinema’s award-winning lockdown entertainment series Secret Sofa presented by Häagen-Dazs will return for a festive finale on Friday 18 December 2020 at 7:30...
ViacomCBS join as IPM members
The IPM is pleased to welcome ViacomCBS as their newest members. Led by David Sprei and joining both the Brand Partnerships and Incentive, Prize & Loyalty Community,...
IPL Community & The Power of Purpose
As I type, the Incentive Prize and Loyalty Community are formulating a plan to curate a White Paper around the ‘Rules That COVID Broke’. This initiative will address...
Amstel celebrates 150-year anniversary with expansion to China
Amstel marks 150 years of beer and friendship, launching in the world’s biggest beer market Amsterdam, 2 December 2020 – This year, HEINEKEN celebrates the...
