Tag: digital, news, shopper
Raise the Bar. Make Your Mark. Enter the IPM Awards 2025
The IPM is delighted to open entries for The Awards 2025! After another remarkable year of creativity, innovation, and impact in promotional marketing, we are excited to...
TRO Launches BYD’s Sealion 7 With Immersive UK Brand Experience
Experiential marketing experts, TRO, were recently chosen by BYD (Build Your Dreams), to spearhead the highly anticipated launch of their latest model, SEALION 7, into...
Why the Marketing Industry Would Benefit from Embracing a Breatholution
Breathwork has exploded in popularity in the west this last decade, and what was considered a quirky woo woo technique has...
N2O Offers Brands the Chance to Make History at Pride in London as Westminster City Council Allows Experiential for the First Time
Multi-award-winning creative brand experience agency N2O is entering its second year as experiential partner working with Pride in London (The UK’s largest Pride...
NeoCurrency Joins the IPM Bringing Digital Rewards to Global Audiences
We’re pleased to welcome NeoCurrency, a leading digital reward provider, into the IPM community. With a catalogue of 2,000+ reward options spanning 50 currencies in...
Reg&Co and Ingenuity’s Brand Partnerships Division Come Together and Rebrand as Reg&Partners
The Ingenuity Group acquired Reg&Co in March 2024 to bolster its brand partnership offering, with the two agencies aligning themselves closely and working together...
CMA Report Finds Loyalty Schemes Offer Genuine Savings, but Shopping Around Remains Key
The Competition and Markets Authority (CMA) has released findings that confirm loyalty-priced promotions at major supermarkets offer genuine savings to shoppers,...
Zero-Hour Contracts: What You Need to Know
The UK government has recently opened a consultation on the future of zero-hour contracts, a decision with potentially far-reaching consequences for many sectors,...
Experience12, The Pop Culture Marketing Agency, Welcomes Nick Swift as Client Services Director
Experience12 has appointed industry veteran Nick Swift as Client Services Director in a newly created role
2024 Black Friday and Cyber Monday Consumer Shopping Trends Revealed in Checkout.com’s Latest Research
Bargain-hunting Brits are planning to expand beyond clothing, beauty and electronics for Black Friday Cyber Monday purchases, with new categories such as air travel and...
