Tag: campaign, experiential, huawei, lasers, London, mobile, northern lights, technology
Huawei brings the Northern Lights to London
Huawei, the global technology leader is bringing the Northern Lights to London. Overlooking the iconic Tower of London, the Aurora Borealis will be staged by immersive...
Google encourages Londoners to be curious with five week long experience
Google is creating a landmark hub of discovery on The Crown Estate at Piccadilly Circus, to launch the new Google Pixel 3 phone. The Curiosity Rooms experience aims to...
Yorkshire Tea launches AR experience to teach environmental sustainability
Lucky Generals and Goodstuff have teamed up with virtual technology specialist Zappar to create an augmented reality (AR) mobile experience that educates young families...
Häagen-Dazs trials delivery-on-demand mobile service
Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile e-commerce technology ‘Häagen-Dazs NOW’. The service enables...
Foster’s encourages shoppers to ‘Shazam a Can’ to win Australia trip
Foster’s is giving consumers the chance to win a unique trip to “the thirstiest place on earth” – Ayers Rock, Australia – in an on-pack summer promotion in...
Glenfiddich launches new campaign for Experimental Series
Glenfiddich is launching a new campaign to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign broke on...
El Jimador Tequila runs US ‘smart bottle’ NFC activation for summer soccer campaign
El Jimador, a leading premium tequila brand owned by US drinks giant Brown-Forman, is launching a ‘smart’ bottle and connected drinks coaster, using technology...
O2 encourages customers to fill the fridge – with pictures
O2 is offering customers the opportunity to cover their fridges with snapshots, with a ‘gift with purchase’ offer giving away free Kodak Mini 2 Bluetooth printers...
IPM COGS Awards 2018 now open for entries!
The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional...
How to make your Christmas campaign stand out
Jul 26, 2018
It may be roasting outside, but for marketers, Christmas is just around the corner. Maddie Cullen of Ready Agency provides some tips on targeting consumers during the...