Tag: alcohol, catering, competition, competitions, digital, EURO 2016, food, food service, games, gamification, hospitality, Mitchells & Butlers, mobile gaming, prize draw, prize promotion, prize promotions, pub, restaurant, shopper, shopper marketing, social media, sports
Mitchells & Butlers mobile gamification
UK pub and restaurant chain Mitchells & Butlers is delivering an interactive mobile experience incorporating gameplay to attract new visitors during the Euro 2016...
