Tag: event marketing, experiential, experiential marketing, Jackanory, leisure, marketing to millennials, Millennials, research, social media, travel, travel industry
Using experiential to engage and involve Millennials drives travel bookings
“Tell me and I forget, teach me and I may remember, involve me and I learn” should be the mantra for travel marketers targeting Millennials, says Lucy Gillions of...
Millennials “would spend more” if part of a brand’s community
More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a brand’s products and services if they were part of its community,...
