Tag: AR, augmented reality, carbonated beverages, computer games, Doritos, Frito-Lay, games consoles, Microsoft, Mountain DEW, non-alcoholic drinks, on-pack, on-pack promotion, on-pack promotions, PepsiCo, savoury snacks, snack food, snacks, soft drinks, unique codes, Walkers Snack Foods, Xbox
Doritos announces Xbox One X partnership with on-pack promotion
PepsiCo-owned snack brand Doritos has teamed up with Xbox to offer consumers the chance to win more than 70,000 prizes, including the new Xbox One X. Each promotional...
Xbox launches zombie game trailer in Christmas lights
Xbox has installed a series of Christmas lights that form the first-ever game trailer consumers can actually walk through. The lights – installed in the shopping plaza...
Tomb Raider survival human billboard
Xbox ran a unique experiential challenge last week, to mark the UK launch of “Rise of the Tomb Raider” – expected to be one of the biggest selling video games of...
