Tag: campaign of the week, competition, drinks, gaming, larazade, Lucozade, on-pack promotion, partnership marketing, prize promotion, shopper, shopper marketing, tomb raider
Lucozade becomes Larazade in new Shadow of the Tomb Raider partnership
Lucozade Energy is temporarily changing its name to Larazade in celebration of Lara Croft, the iconic fictional character and the main protagonist of the video game...
