Tag: digital, Institute of Promotional Marketing, IPM, social media
Inviting social to the table
How Systems Thinking can help brands more meaningfully connect on social media It’s ironic that, despite our name, social media specialists have long worked in...
Re:Claim Street Festival – A great success with GottaBe!
Re:Claim Street Festival was a brand new FREE city centre mass participation event featuring music, sports, arts gaming and more. With live performances, activities,...
The COGS Awards 2021 is officially open to entries
The COGS Awards are now open for entries! The only program that recognises the champions behind the scenes that make it all happen. Seeking to celebrate and elevate the...
Covid Featured Case Study-Setting the stage for some extra festive fun
Experiential marketing experts N2O helped bring Christmas cheer to Tesco shoppers. At a time when the country was under the severest conditions of lockdown this...
Covid Featured Case Study-A seriously satisfying solution
At the very peak of the Covid pandemic, the DfE needed to find a solution to providing school meals for a growing number of household beneficiaries. The quickest and...
IPM Launch 51st edition of The Awards
Entries are now open for the 51st edition of IPM Awards. Searching to find and celebrate the incredible work this industry has produced over the last 18 months....
B Corps First Wealth and The Happy Prize Company team up for new referral scheme
The newly certified (2020) B Corp financial planning firm First Wealth have teamed up with a fellow B Corp The Happy Prize Company to create a set of unique experiences...
COSTA COFFEE UNVEILS “COSTA CLUB”, A NEW LOYALTY PROPOSITION WITH VALUE AT ITS HEART
Costa Coffee, the nation’s favourite coffee shop brand* has unveiled Costa Club, a new loyalty proposition with value at its heart. Originally launched in March 2010,...
N2O and Aquafresh give kids excitement for the dentist
Yes, you read that correctly! N2O and Aquafresh’s latest in-store promotional stand and giveaway at Tesco featured a clever little trick to get kids excited for the...
Covid Featured Case Study-One Million Meals from TLC Marketing
In the first of our 6 featured cases from campaigns carried out through the Covid pandemic we have this example that we think showcases our industry’s specialism and...
