Tag: event marketing, experiential, industry news, Institute of Promotional Marketing, IPM, IPM Experiential Council, marketing budgets, marketing effectiveness, research, Return On Investment, ROI
IPM recruits brands and agencies to create a measurement model for experiential marketing
The Institute of Promotional Marketing has launched a major year-long project, the Experiential Marketing Framework, to create an industry-agreed effectiveness model for...
IPM Experiential Effectiveness event
How to measure and improve the effectiveness of experiential marketing was the focus of an event run by the IPM Experiential Council as part of the IPM’s contribution...
