Tag: awards, Black Tomato, COGS Awards, Creativity, industry awards, Institute of Promotional Marketing, IPM, IPM Awards, prize, prize management, prize promotion, prizes
Creating award-winning campaigns needs brave clients
Great marketing campaigns don’t happen without clients willing to risk going out on a limb, says Andrew Rae of The Black Tomato Agency My cousin and I share a long...
ignis names Kanhai as Business Development Manager
Multi-award winning independent brand experience agency ignis has appointed Asha Kanhai as Business Development Manager. Kanhai has worked in the marketing...
Time to shine – IPM Awards 2018 entry opens!
The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2018 Call for Entries, with an updated categories list aimed at showcasing and...
Seven British agencies win at the IMC European Awards
UK agencies collected 15 awards in the IMC European Awards 2017, with two Gold, three Silver and 10 Bronze trophies being shared by seven British agencies. Gold awards...
Once Upon A Time acquires brand activation/shopper agency Toucan
Integrated agency Once Upon A Time (OUAT) has today acquired brand activation and shopper marketing agency Toucan, for an undisclosed sum. Toucan has provided award...
IPM COGS 2017: Text100 wins Grand Prix for Pizza Hut playable DJ pizza box
Integrated marketing communications agency Text100 triumphed at the IPM COGS 2017 awards ceremony today, taking the Grand Prix and also a Gold in the Innovation category...
NaturZ Foods offers customers a free cinema voucher on purchase
NaturZ Foods, which has been supplying independent stores with pulses, spices and rice since 2011, has launched a cinema ticket promotional reward campaign designed to...
Dorset Cereals embarks on 2017 UK tour
With last year’s Dorset Cereals experiential tour delivering 25 live days, 100,000 sample giveaways and an experiential reach of over 280,000, the brand will again be...
Only three weeks to COGS Awards 2017 entry deadline
All the companies which supply essential elements to translate great creative ideas into brilliant promotional marketing campaigns need to get their entries in for the...
How to find the right promotional mechanic for your campaign
Sep 05, 2017
No matter what new technological invention or innovation in promotion you choose, the challenge of standing out in a crowded marketplace remains, says Chris Baldwin of...