Tag: alcohol, digital, Internet of Things, IOT, Malibu, neck collar, NFC, on-pack, on-pack promotion, Pernod Ricard, prize draw, prize draws, prize promotion, prize promotions, proximity marketing, retail, shopper marketing
Malibu biggest global NFC campaign
Malibu, the world’s no.1 coconut flavoured rum, has launched Internet of Things enabled bottles into Tesco in the UK on an exclusive basis. Consumers with smartphones...
