Tag: alcohol, Brown-Forman, competition, competitions, connected packs, digital, El Jimador, event marketing, Football, industry news, international, Internet of Things, mobile, NFC, on-pack, on-pack promotion, prize draw, prize draws, prize promotion, prize promotions, proximity marketing, retail, shopper, shopper marketing, sponsorship, sports, sports sponsorship, tequila, Thin Film, Thinfilm
El Jimador Tequila runs US ‘smart bottle’ NFC activation for summer soccer campaign
El Jimador, a leading premium tequila brand owned by US drinks giant Brown-Forman, is launching a ‘smart’ bottle and connected drinks coaster, using technology...
Kraft Canada helps Canadians bridge distance with WiFi enabled teddy bears
Kraft Peanut Butter is running a promotion which allows Canadians separated from their loved ones this holiday season to send them hugs via internet-connected teddy...
Malibu biggest global NFC campaign
Malibu, the world’s no.1 coconut flavoured rum, has launched Internet of Things enabled bottles into Tesco in the UK on an exclusive basis. Consumers with smartphones...
Leo Burnett/Arc and Thinfilm partnership
Arc, the shopper marketing and activation agency which is part of marketing services group Leo Burnett, has signed an exclusive partnership with Thin Film Electronics...
Oculto beer connects to Internet of Things
Oculto, a Tequila-flavoured beer from Anheuser-Busch InBev in the US, ran a promotion in November and December 2015 where fans could scan their bottles, get connected to...
