Tag: advertising, industry news, international, IPM, online advertising, outdoor, research, statistics, television, TV advertising, World Federation of Advertising
Advertising delivers powerful economic benefits across Europe
The first-ever EU-wide report to isolate the economic and social contribution of advertising and marketing communications highlights the sector’s ability to drive...
Simit Sarayi ‘Circle of Love’ campaign
Global Turkish bakery cafe chain Simit Sarayi has launched a “Circle of Love” mobile campaign, promoting the idea of sharing happiness with loved ones during...
Burger King unwanted Xmas gift exchange
Burger King is running a promotional campaign this Christmas where it will swap an unwanted present for a burger. On Boxing Day (December 26th 2016), selected...
Pampers, UNICEF 11th tetanus vaccine give-away
Former Girls Aloud singer Kimberley Walsh has launched Pampers’ latest ‘Amazing Babies’ UK campaign, with the brand partnering with UNICEF for the 11th consecutive...
Samsung Gear S3 World Choir at Piccadilly Circus
Samsung is launching the ‘Gear S3 World Choir’ event, which sees 24 choirs from 24 different countries performing every day from December 1st through December 24th...
UK wins 11 IMC European Awards
This year’s IMC European Awards for Integrated Marketing Communications saw 81 trophies awarded to 31 agencies from five countries. Ireland took the lead with 25...
Monster Energy X Games US snowsports trip
Monster Energy is running a UK promotion offering consumers the chance to win a trip to the Winter X Games in Aspen, Colorado, USA, in January 2017. The X Games is an...
Müller and NBA Global Games London 2017
Müller Rice has announced an extended partnership with the US National Basketball Association (NBA) that sees the brand become an official marketing partner of the...
BEcause moves into Ireland
Experiential marketing group BEcause has expanded its reach into Ireland by joining with Dublin-based agency Imagine. The new partnership will see Imagine rebranded...
Foster’s Melbourne cricket match draw
UK consumers are being offered the chance to win a trip for four adults to watch a top Australian domestic cricket match at the famous Melbourne Cricket Ground, courtesy...
