Tag: celebrity endorsement, competition, competitions, dairy industry, food, international, Müller, on-pack, on-pack promotion, Rio 2016 Olympic and Paralympic Games, shopper marketing, sponsorship, sports, sports sponsorship
Müller Team GB gold medal promo
Müller Yogurt & Desserts, Britain’s leading yogurt and chilled dairy pudding manufacturer, is celebrating its dual partnerships with Team GB and Team Ireland with...
Peperami joins Angry Birds movie
Meat snack brand Peperami has linked up with the new Angry Birds movie in an on-pack prize promotion with Angry Birds merchandise and weekend trips to Barcelona as...
Q&A with Steve Bradbery
Steve Bradbery, Vice President of International Product Solutions at global gift card provider SVS, answers questions on why gift cards should be a key part of any...
Vodafone UK appoints FreemanXP
Vodafone UK has appointed brand experience agency FreemanXP as the lead agency to activate its sponsorship of Capital’s Summertime Ball this summer. FreemanXP will...
International Rescue Game of Thrones
Humanitarian relief organisation the International Rescue Committee is partnering US cable TV giant HBO and its hugely successful series “Game of Thrones” for a...
Visa Europe celebrates Olympic link
Visa is promoting its sponsorship of the Rio Olympics with the “Heart of the Olympian” campaign, alongside a collection of promotions and activations that will...
Lee Kum Kee partners Kung Fu Panda 3
Chinese sauce brand Lee Kum Kee has partnered with Twentieth Century Fox and DreamWorks Animation to feature characters from the new movie, Kung Fu Panda 3, in...
Leo Burnett/Arc and Thinfilm partnership
Arc, the shopper marketing and activation agency which is part of marketing services group Leo Burnett, has signed an exclusive partnership with Thin Film Electronics...
Cheil unifies global retail specialists
Cheil Worldwide is consolidating its entire global retail resource under a single banner, Cheil Retail. The new unit will be led by Simon Hathaway as the Global Chief...
Arla challenges Philadelphia
Dairy company Arla has linked with a leading artisanal Philadelphia bagel shop to celebrate today’s US National Bagel Day by offering consumers free bagels...
