Tag: brand ambassadors, brand experience, comment, drink, education & training, event marketing, experiential, experiential marketing, food, health and safety, Institute of Promotional Marketing, IPM, measurement, retail, Return On Investment, sampling, shopper, shopper marketing, staffing, training
30 Under 30: does digital marketing and online shopping mean the end for traditional retail?
The IPM’s 30 Under 30 programme, sponsored by Sodexo, is aimed at identifying some of the brightest and best young talent in the UK promotional marketing industry. The...
IPM Awards 2018 shortlist announced
The Institute of Promotional Marketing (IPM) has announced the shortlist for The IPM Awards 2018, the promotional marketing industry’s most prestigious recognition...
IPM names Paul Cope as MD
The Institute of Promotional Marketing (IPM), the UK trade body representing the promotional marketing industry, has announced the appointment of Paul Cope as its new...
My Life in Promotions: Michael Chambers, Cloud Nine
Promomarketing.info’s ‘My Life in Promotions’ feature shines a spotlight on the people who make the promotional marketing industry work so well – the heroes of...
IPM invites members to contribute to new anti-sexism initiative, timeTo
timeTo, an alliance between the Advertising Association (AA), marketing industry charity NABS and networking group Women in Advertising and Communications, London...
Peperami Valentine’s Day campaign launches beef variant
Peperami tapped into the season of love with a 2018 integrated Valentine’s marketing campaign, positioning its new Beef Animal, mascot for its Peperami Beef variant,...
Sense appoints new experiential Planning Director
Award-winning experiential marketing agency Sense has appointed Dan Parkinson as Planning Director to oversee the work and development of its growing London-based...
2017’s Most Complained About Ads
KFC’s ‘Dancing Chicken’ ad – featuring a chicken dancing to rap music — was the ad which generated the most consumer complaints in 2017, according to the...
Top tips for running compliant promotions on social media
Sarah Burns of Prizeology has some words of wisdom on how to run prize promotions campaigns on social media that comply with UK law and the CAP Code I love social media....
How food and drink sampling must adapt to consumer and marketer needs
May 08, 2018
Brands are needing to communicate their brand stories with more authenticity than ever to meet the demands of ever-changing consumer behaviour, says Ceri Gravelle of...