Tag: food, industry, Institute of Promotional Marketing, IPM, on-pack, on-pack promotion, shopper, shopper marketing
Swizzels launches fantastic ‘Find the Golden Love Hearts’ on-pack promotion
Swizzels have launched fantastic ‘Find the Golden Love Hearts’ on-pack promotion featuring across millions of Swizzels variety bags. Five golden Love Hearts rolls...
The Grant’s Whisky ‘Triple Chance’ on-pack promotion is back again for 2021… but this time even bigger!
With everyone desperate for live sport experiences this summer, and with the Euros and Olympics (hopefully) on the horizon, we’re celebrating sport coming home with...
‘Together, we are Great British Summer’ launches – Lucozade Ribena Suntory’s first multi-brand campaign
TracyLocke‘s first campaign with Lucozade Ribena Suntory, ‘Together, we are Great British Summer’, is now live and bringing bold, colourful energy to stores...
Welcoming 1HQ Brand Agency, the latest member to join the IPM
1HQ is a brand business. We ask and answer the hard questions that determine how brands should be positioned, how they should innovate, and how they are best represented...
The Link Between the Cinema and your Customers’ Wellbeing
We were given lots of advice on how to maintain mental wellbeing during lockdown. We were told to create routines (check!), stay connected with friends (I am now an 80s...
Agency Of The Year 2020 Awarded to Circle Agency and Live & Breathe
We wanted to take this opportunity, at the close of the year to offer some rare, but well deserved good news regarding the IPM Awards. The awards were different this...
YouGov and The Brand Partnerships Community on the undimmable power of cinema
As YouGov publishes its recent investigation into the viewing habits of the UK’s cinema goers, our Brand Partnerships Vice Chair David Pearson of Mongoose...
IPM CHAMPIONED ‘THE GOOD BUSINESS FESTIVAL’ ANNOUNCES PROGRAMME LINE-UP FOR ACT 1 IN OCTOBER
The Good Business Festival has announced the first details of its Act 1, taking place on 8th October with partners, content and ambassadors unveiled for the first time....
Peer to peer car sharing app Hiyacar gets a lift from StreetPR
Hiyacar, a revolutionary app-based platform which lets car owners rent out their vehicles when they aren’t using them, hitched a ride with experiential and...
IPM partners with jfdi to offer members discounted training workshops
The IPM Learning team is delighted to announce an exclusive, member-only partnership for 2019. . jfdi, one of the UK’s most progressive training organisations...
