Tag: brand activation, campaigns, challenger brands, FMCG, INITIALS, market
The rise of the Challenger Brand: why Mindset, Ambition and Behaviour are driving change
Jamie Matthews, CEO at Initials, tells us how challenger brands are successful in the market, and shares tips and advice on how established brands can adopt this...
Naked Juice adds Colourtopia to Festival No.6
Naked Juice invited visitors to Festival No.6 in Portmeirion, Wales, to step into the brand’s Colourtopia experience, an experiential activation which the brand has...
INITIALS puts Bateman on board
Integrated agency INITIALS has promoted Rachel Bateman, director and head of live engagement, to its senior leadership board as part of the agency’s ongoing...
