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i heart WINES: Keeping it simple on TV

i heart WINES is on a mission to demystify wine, it boasts a loyal and engaged fan base but, with brand awareness low, i heart WINES needed to go big to take its message...

Consumer PR agency PrettyGreen promotes Lucy Mart to Communications Director in a strategic move for the business

PrettyGreen, the independent, award-winning consumer PR agency has announced the promotion of Lucy Mart to Communications Director. The promotion is part of a strategic...

Savvy reveal Father’s Day spending insights

New research investigating UK household shoppers’ plans for Father’s Day 2019 has been launched by leading retail and shopper marketing agency, Savvy. The findings...

Experience12 expands account management team with three new hires

Pop-culture marketing agency Experience12 today announces the appointment of three new hires to bolster the account management team. The new hires come at a time of...

ATOM and Fluid join forces

Cheshire based shopper marketing agency, ATOM has integrated with Fluid creative communications to create a bigger and more diverse agency offering. Little will change...

Three appoints PrettyGreen for consumer PR and appoints new Head of PR & Social

Three UK, the mobile network, has appointed Laura Wilkinson-Rea as the new Head of PR & Social. The move follows the opening of its brand-new content hub ‘Studio...

FirstVet launches in UK with Free Dog MOT clinics at DogFest

The mobile service app, FirstVet, which provides video call veterinary consultations, will be offering Free dog MOTs to deliver ‘peace of mind for pet owners’ at...

Leading market research company, Zinklar, publishes research into Saturday’s Champions League final

The survey from the IPM’s agile research partner, Zinklar, reveals where fans will be watching the game and how they’ll be betting.   The survey revealed that...

MCM Comic Con London attendees make switch to Instagram over Facebook

Survey reveals content habits for early adopter MCM London Comic Con attendees. New research released yesterday reveals that Instagram is the social media of choice for...

IPM Awards table sales and IPM COGS 2019 entries up and running

The Awards The IPM Awards 2019 exists to recognise and reward brilliantly effective, insightful and creative campaigns in the promotional marketing and brand activation...