Tag: comment, employee engagement, ethical marketing, experiential, gender issues, gender pay gap, industry, Sense
Because names Natasha Blevins as Creative Director
Global creative experiences group Because has announced the appointment of Natasha Blevins, formerly Creative Director at FCB Inferno, to the same role at Because, as...
ignis names Kanhai as Business Development Manager
Multi-award winning independent brand experience agency ignis has appointed Asha Kanhai as Business Development Manager. Kanhai has worked in the marketing...
Time to shine – IPM Awards 2018 entry opens!
The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2018 Call for Entries, with an updated categories list aimed at showcasing and...
New IPM Board members announced for 2018
The Institute of Promotional Marketing, the body which represents the promotional marketing industry in the UK, has welcomed three new members to its board of directors....
IPM 30 UNDER 30 2018 finalists announced
The IPM has announced the results of its IPM 30 Under 30 2018 search for emerging talent in the promotional marketing industry. The chosen candidates will now be...
UK self-regulatory system tightens rules on HFSS ads and promotions to kids
Tough new rules banning ads and promotions for food and drinks high in fat, salt or sugar (HFSS) from appearing in children’s non-broadcast media come into effect on...
The Four Rs: measuring the effectiveness of online marketing from screen to store
David Tymm of secure digital voucher provider i-movo suggests a new approach to bridging the gap between online marketing activity and what consumers actually...
Sense’s Economist campaign wins Grand Prix at IPM Awards 2017
LSI Netherlands BV – owner of the Peperami brand – and agencies TLC Marketing and Sense were crowned the big winners at The IPM Awards 2017, taking home the trophies...
‘Spice girl’ joins Umbrella as Client Services Director
Promotional risk management consultancy Umbrella has appointed Nicola Christie as its new Client Services Director. Christie joins Umbrella from McCormick, the global...
Why the marketing gender pay gap could soon become a skills gap
Feb 26, 2018
The sooner the industry addresses its current gender salary imbalance, the more young talent it will attract, says Taffy Msipa of experiential marketing agency Sense. As...