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smp announce new specialists appointments to Amazon team

smp, the London-headquartered commerce marketing agency, has announced two new specialist appointments to its Amazon team, to support the agency’s ongoing...

Anti-sexual harassment campaign, timeTo, asks: Where do you draw the line?

Over 100 advertising companies have now signed up to timeTo, the movement tackling sexual harassment in the industry. timeTo have recently launched a new advertising...

Brass wins new campaign for Symington’s

Symington’s has chosen Brass following a competitive pitch to create its biggest ever promotional marketing and shopper campaign for its Naked Noodle brand. Naked...

The latest IPA Bellwether report from the Institute of Practitioners in Advertising reveals a significant increase in the number of clients increasing their spend on ‘sales promotion’, at +4.0.

IPA Bellwether shows increase in promotional marketing spend in Q2 2018

The latest IPA Bellwether report from the Institute of Practitioners in Advertising reveals a significant increase in the number of clients increasing their spend on...

There’s been a lot of negative comment about the ‘Winning Moments’ mechanic now being used in many prize promotions. But is the problem with the mechanic, or how promotions are being explained to consumers, asks Steve Berry of Emirat?

Are Winning Moments losing out unfairly?

There’s been a lot of negative comment about the Winning Moments mechanic now being used in many prize promotions. But is the problem with the mechanic, or how...

The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional campaigns – is now open for entries. The entry deadline is July 19 2018.

IPM COGS Awards 2018 now open for entries!

The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional...

The Institute of Promotional Marketing (IPM) has announced the shortlist for the IPM Awards 2018, the promotional marketing industry’s most prestigious recognition programme.

IPM Awards 2018 shortlist announced

The Institute of Promotional Marketing (IPM) has announced the shortlist for The IPM Awards 2018, the promotional marketing industry’s most prestigious recognition...

The Institute of Promotional Marketing (IPM) has announced the appointment of Paul Cope as its new Managing Director, to head the IPM’s Executive Team and lead the organisation forward.

IPM names Paul Cope as MD

The Institute of Promotional Marketing (IPM), the UK trade body representing the promotional marketing industry, has announced the appointment of Paul Cope as its new...

International marketing group St Ives has merged three of its businesses to create a new agency, Edit, which unites data science and marketing technology to power through-the-line CRM and media.

St Ives launches new agency, Edit

International marketing group St Ives has merged three of its businesses to create a new agency, Edit, which unites data science and marketing technology to power...