Tag: B2B, food, industry, industry news, news
Brass wins new campaign for Symington’s
Symington’s has chosen Brass following a competitive pitch to create its biggest ever promotional marketing and shopper campaign for its Naked Noodle brand. Naked...
What promotions can learn from loyalty programmes
YouGov, a market research and data analytics firm, and Mando-Connect, a specialist Partnerships and Rewards Agency, have commissioned the largest ever study into what...
Black Tomato Agency new hires
Prize Management specialists Black Tomato Agency have recently added to their team with the appointment of Molly Harrison as a Prize Executive in the London Office and...
Q&A with Jake Xu: The future of grocery retail
Maddie Cullen interviews Jake Xu, owner and Creative Director at Ready, on his view of what grocery retail will look like in the future. A few weeks back, I stumbled...
Coca-Cola teams up with Merlin for ‘reverse vending machine’ half price ticket programme
Coca-Cola Great Britain has partnered with Merlin Entertainments to offer people half price tickets to some of the UK’s most popular family attractions in exchange for...
IPA Bellwether shows increase in promotional marketing spend in Q2 2018
The latest IPA Bellwether report from the Institute of Practitioners in Advertising reveals a significant increase in the number of clients increasing their spend on...
Symington’s appoint Blue Chip following competitive pitch
Leeds-based convenience food business Symington’s has appointed Manchester based agency Blue Chip Marketing to develop and deliver a fully integrated campaign for its...
El Jimador Tequila runs US ‘smart bottle’ NFC activation for summer soccer campaign
El Jimador, a leading premium tequila brand owned by US drinks giant Brown-Forman, is launching a ‘smart’ bottle and connected drinks coaster, using technology...
Savvy launches live brand experience division
Creative, digital and retail marketing agency Savvy has launched a brand experience division, ‘Savvy Live’. The new division is a response to increasing demand for...
HeyHuman builds all-female creative team with new ACD hire
Behavioural communications agency HeyHuman has announced the appointment of Liz Brown to the new role of Associate Creative Director, with a focus on online and social...
