Tag: brand activation, experiential, industry news, Institute of Promotional Marketing, partnership, partnership marketing
IPM CHAMPIONED ‘THE GOOD BUSINESS FESTIVAL’ ANNOUNCES PROGRAMME LINE-UP FOR ACT 1 IN OCTOBER
Jun 25, 2020
The Good Business Festival has announced the first details of its Act 1, taking place on 8th October with partners, content and ambassadors unveiled for the first time....
UK advertising delivers 25th consecutive quarter of growth- UK adspend rose 5.6% in Q3 2019
Jan 30, 2020
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, marking the UK advertising industry’s 25th consecutive quarter of market growth. The figures are...
The Dining Club Group spin-off launches to provide loyalty solutions for UK’s biggest brands
Mar 06, 2019
ELLO Media, the engagement, loyalty and lifetime optimisation specialist, has launched today to provide bespoke loyalty solutions for the UK’s biggest brands through...
Butcher’s Pet Care appoints LIFE as strategic and creative agency
Feb 07, 2019
Butcher’s Pet Care has appointed Birmingham-based creative agency, LIFE, as its strategic and creative agency. Rachel Collinson, appointed as Director – Food for...
IPM to be an exhibitor of Marketing Show North 2019
Jan 30, 2019
The IPM is delighted to announce that they will be exhibiting at Marketing Show North 2019. After an incredible three years, Marketing Show North (previously known as...
ZEAL announces Rachel McHale as new Managing Director
Jan 25, 2019
ZEAL Creative has recently announced that Rachel McHale has been promoted to the role of Managing Director with immediate effect. Rob and Stewart, the founders of...
Blackjack Promotions and Dulsco launch joint venture across the Middle East
Jan 24, 2019
Blackjack Promotions, the specialist international provider of travel retail staffing and experiential campaigns, has partnered with leading Emirati people solutions...
ZEAL kicks off 2019 with unique IPM training initiative
Jan 23, 2019
Integrated Marketing agency, ZEAL Creative, is on a mission to become the ‘World’s Most Recommended Marketing Agency,’ aiming to achieve this by building and...
The IPM welcomes James Wilkinson-Green as its new Regulatory Affairs Manager
Jan 21, 2019
The IPM is delighted to welcome the new head of its in-house Legal Advisory Service: James Wilkinson-Green. He replaces Helen Hart, who leaves with immediate effect to...
PrettyGreen announces Sarah Henderson’s promotion to Managing Director and its Board
Jan 16, 2019
PrettyGreen, has promoted Sarah Henderson to Managing Director, along with a seat on its board. Since joining PrettyGreen to lead the Cadbury London 2012 Olympic account...