Tag: digital, industry news, IPM, opinion, voice
Voice Tech and Alexa – Past, Present and Future By Maria Noel Reyes At VozLab
Time flies when you’re having fun, and I have had fun with Alexa. For six years to be specific, that’s how young she is. She is engaging and everyone in the family...
Wall’s Pastry Selects Ten Feet Tall For SportsAid On-Pack Promotion
Ten Feet Tall, the ‘impact marketing’ agency, has been chosen by Wall’s Pastry, the UK’s leading sausage roll brand, to create, design and deliver an...
The Link Between the Cinema and your Customers’ Wellbeing
We were given lots of advice on how to maintain mental wellbeing during lockdown. We were told to create routines (check!), stay connected with friends (I am now an 80s...
Crown Brands Live launch City Experiential with Culture Liverpool
Crown Brands Live are excited to announce the launch of City experiential with Culture Liverpool. Our first partnership is with Circle Agency and together we welcome...
IPM Introduction to GottaBe! Marketing
GottaBe! Marketing is an award-winning, independent, Field and Experiential Marketing agency with over 13 years of experience. GottaBe! Marketing has three offices based...
ZEAL helps BUXTON multi-pack sales “Rise Up”
The UK’s most effective brand activation agency, ZEAL Creative, is working with BUXTON natural mineral water to drive multi-pack purchase and reward shoppers with...
Changes to Aviation Law allows the Worlds Largest Billboard to take to the UK Skies for the first time
An exclusive UK partnership between Ambient, a specialist experiential marketing and ambient media agency, and Team Yakovlevs, world leaders in precision formation...
Introducing VozLab, The Newest Edition To The IPM Membership Family
It’s all about Smart Speakers, as Maria Noel Reyes, CEO and Founder explains; like the mobile phone many years ago when brands didn’t even think about an app or...
A Nation Of Promotion Lovers; Two Thirds Of Brits Take Part In Promotions
In the face of great change in Brits’ lifestyles, new research from YouGov and partnerships and rewards agency Mando-Connect shows Britons’ affinity for promotions....
Unlocking The True Power Of Rewards-Insights from TCC
Most British and Irish shoppers want and expect a brand to reward their loyalty. As the pandemic has rapidly accelerated structural change within the industry, so has it...
