Tag: consumer attitudes, experiential, industry news, research, Sense, shopper, shopper marketing
Marketers: don’t fall into the Tinder trap
Brands need to prove they’re Mr. Right, rather than just another Tinder guy, or risk ruining their already fragile relationship with the increasingly sceptical...
HighCo MRM, Mando win at COGS
HighCo MRM has won the IPM COGS Awards 2016 Grand Prix, for delivering the handling and fulfillment element of the 2015 Sports Relief Campaign on behalf of charity Comic...
New campaign targets prize scams
Slam Prize Scams, a new consumer-facing campaign designed to highlight fraudulent competitions and prize draws, takes place over the week from 19th to 25th September...
Doner London adds to team
Full service creative agency Doner London has announced a number of new hires following the recent success of its multi-million euro global campaign for Italian footwear...
whynot! thinkpeople names Maria Sze MD
whynot! thinkpeople, part of The thinkpeople family, has appointed Maria Sze as its Managing Director. Sze joins from Haygarth where she was Head of Shopper and New...
Next Generation Loyalty
Mark Spicer of Snipp Interactive looks at how some key technologies and trends are impacting the loyalty industry Most loyalty programs were conceived decades ago and...
Freeman appoints content manager
Freeman, the global provider of brand experiences, has appointed Brea Carter to the newly-created role of content manager and copywriter, in a move designed to enhance...
Event Industry charity ‘Netwalk’
Howard’s Way Walk, the event industry charity hikeathon, has challenged event professionals to take to London’s streets for a 10 mile walk for pancreatic cancer...
Can Fulfilment be Fulfilling?
Julie Selby of Selby Marketing Services explores how clients and fulfilment houses can best work together to build effective and creative promotions As a ‘fulfilment...
Shopitize partners Johnston Press
Mobile marketing platform Shopitize has extended its reach to 25 million consumers in the UK, after signing a partnership with publisher Johnston Press. The deal will...
