Tag: account wins, charity, company news, content marketing, digital, education, fund raising, industry news, international, shopper, shopper marketing, smp, social media, The Citizens Foundation
smp wins Pakistan education charity social account
The Citizen’s Foundation UK, the UK arm of a major Pakistan-based charity, has appointed shopper marketing agency smp as its UK lead social media agency to drive...
Omnicom creates global ‘borderless experiential network’
Marketing services group Omnicom has created a new ‘Global Experiential Practice Group’, a network consisting of its market-leading experiential agencies,...
IPM COGS Awards 2018 now open for entries!
The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional...
Russian retailer Azbuka Vkusa runs football stars Top Trumps loyalty scheme
Upmarket Russian supermarket operator, Azbuka Vkusa, has launched a retailer loyalty scheme offering customers the chance to collect World Football Stars 2018-themed Top...
Cadbury and Merlin reunite for on-pack free ticket promotion
Cadbury and Merlin Entertainments’ partnership, offering consumers free tickets for memorable days out during summer, is set to continue for a third year running....
Live & Breathe names Sarah Anderson as new Client Service Director
Live & Breathe, the integrated brand activation agency, has appointed Sarah Anderson to the newly-created role of Client Service Director. Anderson is joining from...
IPM Awards 2018 shortlist announced
The Institute of Promotional Marketing (IPM) has announced the shortlist for The IPM Awards 2018, the promotional marketing industry’s most prestigious recognition...
Elvis wins pan European Oreo brand activation brief
Oreo, the world’s biggest-selling cookie brand, has appointed Elvis to lead its next European-wide integrated campaign following a three-way creative pitch. This will...
IPM names Paul Cope as MD
The Institute of Promotional Marketing (IPM), the UK trade body representing the promotional marketing industry, has announced the appointment of Paul Cope as its new...
IPM invites members to contribute to new anti-sexism initiative, timeTo
timeTo, an alliance between the Advertising Association (AA), marketing industry charity NABS and networking group Women in Advertising and Communications, London...
