Tag: acquisitions, awards, company news, industry awards, industry news, Institute of Promotional Marketing, IPM, IPM Awards, Once Upon A Time, OUAT, shopper, shopper marketing, Toucan
Once Upon A Time acquires brand activation/shopper agency Toucan
Integrated agency Once Upon A Time (OUAT) has today acquired brand activation and shopper marketing agency Toucan, for an undisclosed sum. Toucan has provided award...
MRM launches new brand identity
Award-winning marketing services business MRM (Multi Resource Marketing Ltd) has launched a new brand identity following the company’s management buy-back from French...
Only three weeks to COGS Awards 2017 entry deadline
All the companies which supply essential elements to translate great creative ideas into brilliant promotional marketing campaigns need to get their entries in for the...
IPM Awards winners told: “Now let’s show Europe what great promotions look like”
Agencies and brands which won trophies at last week’s IPM Awards 2017 now have the chance to achieve international acclaim by entering EACA’s Integrated Marketing...
Sense’s Economist campaign wins Grand Prix at IPM Awards 2017
LSI Netherlands BV – owner of the Peperami brand – and agencies TLC Marketing and Sense were crowned the big winners at The IPM Awards 2017, taking home the trophies...
COGS Awards 2017 opens for entries
The IPM has launched The COGS Awards 2017, the recognition programme for service partners, and is encouraging members and non-members alike from business sectors...
MRM appoints Rigby as Managing Director
Award winning marketing services, handling and fulfilment business MRM has named ex-Howell Penny Client Director Marc Rigby as Managing Director. Founding partner Peter...
IPM Awards shortlist announced
The shortlist for the IPM Awards 2017 has now been published on the IPM website – click here to view the list. Carey Trevill, Managing Director of the Institute of...
IPM Awards 2017 Gala Dinner tickets selling fast
Tickets are selling fast for the IPM Awards 2017 Gala Dinner on Wednesday, June 7 2017, the biggest event of the promotional marketing industry’s year, where the...
The Four Rs: measuring the effectiveness of online marketing from screen to store
Jun 21, 2017
David Tymm of secure digital voucher provider i-movo suggests a new approach to bridging the gap between online marketing activity and what consumers actually...