Tag: brand experience, experiential, household appliances, laundry, PR, public relations, Samsung, shopper, shopper marketing, social media, stunt, stunts, Taylor Herring, white goods
Samsung reinvents iconic sculptures to help men face domestic appliance fear
Samsung is showcasing its high-tech washing machine, the QuickDrive, in a new campaign targeting men, after research found that 75% of men are suffering from ‘FODA’,...
Currys PC World ‘Get Your TV for FREE’ promotion
Currys PC World is launching a summer football-themed campaign, ‘Get your TV for Free’, which offers customers a one in 20 chance of getting the money they spend on...
Promotions as important as quality for UK consumers buying white goods, research says
When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product, according to new...
Bosch Athlet TomTom Spark Promotion
Household appliances company Bosch is running a promotion offering a free TomTom Spark GPS fitness watch, worth £149.99, when they purchase a Bosch Athlet vacuum...
