Tag: best practice, brand characters, CAP, CAP Code, cartoon characters, celebrity endorsement, character licensing, content marketing, HFSS, High Fat Salt Sugar, industry, industry news, Institute of Promotional Marketing, IPM, licensed promotion, licensed promotions, licensing, marketing to children, marketing to families, on-pack, on-pack promotion, regulations, self-regulation, self-regulatory system, shopper, shopper marketing, social media
UK self-regulatory system tightens rules on HFSS ads and promotions to kids
Tough new rules banning ads and promotions for food and drinks high in fat, salt or sugar (HFSS) from appearing in children’s non-broadcast media come into effect on...
Change4Life barcode scanning app targets pre-school sugar
The latest Change4Life campaign, backed up a by a free app which scans product barcodes and compares ingredients, aims to educate families about the significant amount...
