Tag: alcohol, cider, competition, competitions, digital, Heineken, integrated campaign, integrated campaigns, integrated marketing, on-pack, on-pack promotion, OOH, partnerships, prize draw, prize draws, prize promotion, prize promotions, radio, Rio 2016 Olympic and Paralympic Games, social, social media, sponsorship, sports, sports sponsorship, Strongbow, Team GB, television, VOD
Strongbow ‘Let’s Own It’ campaign
Strongbow – the UK’s number one cider brand – has launched a multi-million pound campaign as part of its exclusive sponsorship of Team GB ahead of Rio 2016,...
Heineken Light digital sampling in Ireland
Dutch-based global brewing giant Heineken is bringing its Heineken Light lower alcohol beer to Europe for the first time, with a launch in Ireland supported by on and...
Foster's ‘Epic Experiences’ on-pack
Heineken has released a humorous new TV advert for Foster’s, ahead of an on-pack promotion hitting shelves from next week. Titled ‘Drycleaner’, the new advert...
Football Manager signs Carling iPint
Molson Coors, one of the UK’s biggest brewers, has announced a new partnership for its award-winning loyalty programme, iPint, with Football Manager, the best-selling...
Foster’s Official Lager of England Cricket
Foster’s lager is to be the Official Lager of England Cricket, having signed a two-year deal with the England and Wales Cricket Board. The partnership sees Foster’s...
Flying van launches Foster’s Helluva Tour
Foster’s has marked the launch of its Foster’s Helluva Tour TV series with a PR stunt featuring a Bedford Rascal camper van being lifted 2,000 feet over the...
Bulmers unites grime, symphonic and soul
Cider brand Bulmers has amplified its Bulmers #LiveColourful LIVE campaign with a special one-off performance of a newly-commissioned grime-symphonic-soul track from...
