Tag: grocery shopping, in-store, on-pack, on-pack promotion, on-pack promotions, POS, retail, Savvy, shopper, shopper engagement, shopper marketing
Brands need to leverage ‘owned media’ in-store
Packaging is a valuable media channel which brands should be using to communicate added-value messaging and promotions, argues Alastair Lockhart of Savvy As retailers...
Retailers dismiss Gen Z shoppers at their peril!
Generation Z shoppers (those aged from 15 to 24) are shop-happy and digitally-savvy consumers who are open to being influenced by retailers – but they also have high...
Webinar: Shopper Marketing Amplified
Technological advances mean shopper marketing has broken out of the confines of the retail environment and can be found all around us, driving massively increased...
Valassis: shoppers hungry for Xmas promos
Almost nine in 10 UK consumers will take advantage of a promotional offer when doing their Christmas grocery shopping this year, according to new research. A survey...
Three key ways innovative packaging can boost a promotion
Apr 12, 2017
New packaging technology is helping promotional marketers create even greater impact on the way people shop, says Chris Baldwin from Sodexo. PROMOTIONAL FEATURE...