Tag: brand ambassadors, carbonated beverages, celebrity endorsement, contactless payment, content, content marketing, digital, experiential, Frank PR, Grey Shopper, London Underground, Lucozade, Lucozade Ribena Suntory, MediaCom, non-alcoholic drinks, Oyster Card, partnership, partnership marketing, partnerships, shopper, shopper marketing, soft drinks, TfL, The Big Kick, transport, Transport for London, transport hubs, TRO, Valenstein & Fatt, YouTube
Lucozade and TfL create contactless payment bottles to support ‘Find Your Flow’ campaign
Team GB gymnast Nile Wilson, Britain’s Got Talent finalists Twist and Pulse and ballet star Alessia Lugoboni have teamed up with Lucozade Ribena Suntory and...
‘Content is King’ – or is it?
Apr 18, 2017
Content marketing and promotional marketing can work together, argues Tim Tsung of Grey Shopper Traditional advertising begins by delivering features, benefits, and a...