Tag: AR, augmented reality, celebrity endorsement, Coca-Cola, digital experiential, digital Out of Home, DOOH, experiential, experiential marketing, FIFA, FIFA World Cup, Football, Grand Visual, OOH, Out of Home, photo activation, sponsorship, sports, sports sponsorship
Coca-Cola celebrates FIFA World Cup with AR football experience
London-based specialist Digital Out of Home (DOOH) agency Grand Visual has been brought in by Coca-Cola in Switzerland to run a large-format Augmented Reality (AR)...
