Tag: cause-related marketing, Coca-Cola, comment, diversity, eco issues, environmental, gender issues, gender stereotyping, green, green issues, Heineken, issues based marketing, McDonald’s, opinion, Sense
Smirnoff and Spotify let users ‘equalize’ their playlists
Diageo-owned global vodka brand Smirnoff is working with music streaming platform Spotify to promote equality for women musicians around the world through the launch of...
Why the marketing gender pay gap could soon become a skills gap
The sooner the industry addresses its current gender salary imbalance, the more young talent it will attract, says Taffy Msipa of experiential marketing agency Sense. As...
Gender stereotyping puts products before people – and consumers don’t like it!
Brands need to assume a people-first approach and stop using stereotypes in their advertising not just because it’s the ethical thing to do: there’s also a...
Room for one more on the brandwagon?
Jul 11, 2018
Too many major brands are coming late to the party and/or delivering paper-thin token gestures in their ‘show’ of support for causes, says Ciara Garratt of global...