Tag: consumer trial, event marketing, experiential, food, roadshow, trial
Lurpak Softest runs touring roadshow experience
Brand experience specialist, BD Network, is spearheading a new experiential campaign to support the launch of Arla Foods’ new butter variant, Lurpak Softest. The...
Mars offers consumers free cinema tickets in the return of its Sweet Sundays initiative
Mars Wrigley Confectionery UK has announced the return of its Sweet Sundays promotion for the seventh year running. The popular initiative offers consumers free cinema...
Smarties to become ‘Scaries’ for Halloween
As the nights get longer and Halloween season fast approaches, Nestlé UK is launching ‘Scaries,’ a spooky edition of Smarties, which will be hitting the...
Kellogg’s gives retailers the chance to win £10,000
Retailers are in with the chance of winning a £10,000 cash prize and weekly stock prizes with Kellogg’s ‘Snacks of Cash’ competition. This latest retailer...
Hotpoint teams up with Jamie Oliver to inspire Fresh Thinking
To help promote their Fresh Thinking campaign, Hotpoint and experiential agency, XYZ, are taking their Fresh Thinking Mobile Kitchen on the road for a tour across the UK...
Brass wins new campaign for Symington’s
Symington’s has chosen Brass following a competitive pitch to create its biggest ever promotional marketing and shopper campaign for its Naked Noodle brand. Naked...
Deliveroo to recreate Lunch Atop a Skyscraper with 450ft high dining experience
Deliveroo is running its biggest stunt yet, inviting the public to re-create the iconic image, Lunch Atop a Skyscraper from 1932, which depicts New York construction...
Burts Chips hosts South West adventure online platform
This summer, Devonshire snack brand Burts Chips is on a mission to help tourists and residents discover the beauty of the South West of England with adventures and...
The Magnum Pleasure Store hosts Instagram photography masterclass
Magnum ice cream’s world-famous Magnum Pleasure Store, this year located in London’s borough of Chelsea, is a hub for diverse events this summer –...
Mr Kipling unveils life-sized BFG statue made of cakes
At the end of July, food artist, Michelle Wibowo, unveiled one of Roald Dahl’s most beloved characters; The BFG, made entirely from Mr Kipling cakes. The sculpture was...
