Tag: food, industry, Institute of Promotional Marketing, IPM, on-pack, on-pack promotion, shopper, shopper marketing
Swizzels launches fantastic ‘Find the Golden Love Hearts’ on-pack promotion
Swizzels have launched fantastic ‘Find the Golden Love Hearts’ on-pack promotion featuring across millions of Swizzels variety bags. Five golden Love Hearts rolls...
Just Eat! @ The Drive-In with POD
As the UK re-emerged from lockdown, drive in cinema events started popping up across the country, offering customers an opportunity to get out of the house for a safe...
Trebor Brings Back Iconic “Minty Bit Stronger” Jingle To Mark 100th Anniversary
LONDON, 15th April 2021 – Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign...
Cadbury Mini Rolls launches Premier League on-pack activation
Premier Foods, manufacturers of Cadbury Mini Rolls have launched an on-pack promotion to leverage Cadbury’s sponsorship of the Premier League. The campaign gives...
Krispy Kreme unveils ‘doughnut playground’ pop-up
It’s what’s on the inside that counts, and that’s certainly true with the opening of Krispy Kreme’s indulgent doughnut playground this March. The two-day...
YES! Snacks to host free blindfolded food experience
This March, Londoners will be given the opportunity to #LiveMoreYes with a free blindfolded food experience – based on research showing that, when the sense of...
Fatboy Slim and Deliveroo partner to give one winner their own ‘Deliverave’
Legendary DJ Fatboy Slim – AKA Norman Cook – has announced he will grant one customer the opportunity to have their pad transformed into the best house...
Deliveroo and Snog create Valentine’s Day oyster fro-yo
In time for Valentine’s Day, Deliveroo is teaming up with Snog – makers of organic, fat-free frozen yoghurt – to craft the world’s first...
Shell partners with Jamie Oliver to launch new food range
Shell and Jamie Oliver have joined together to offer great food on the go. They appointed creative agency, HRG (UK), to help bring bigger and better choice to over 500...
Fridge Raiders hosts exercise classes to help Brits keep up their New Year’s resolutions
The guilt-free snack company, Fridge Raiders, has launched ‘Power Play’ to show Brits that getting fit and going to the gym isn’t just about lifting intimidating...
