Tag: food, Institute of Promotional Marketing, IPM, loyalty, soft drinks
COSTA COFFEE UNVEILS “COSTA CLUB”, A NEW LOYALTY PROPOSITION WITH VALUE AT ITS HEART
Costa Coffee, the nation’s favourite coffee shop brand* has unveiled Costa Club, a new loyalty proposition with value at its heart. Originally launched in March 2010,...
Growing under the radar: the role of experience in an age of hyper-convenience
From Weezy to Getir to Zapp, the pandemic accelerated a new wave of delivery services, touted as the “Netflix of grocery” currently expanding across UK cities. While...
Covid Featured Case Study-One Million Meals from TLC Marketing
In the first of our 6 featured cases from campaigns carried out through the Covid pandemic we have this example that we think showcases our industry’s specialism and...
Peanut Butter Brand ManiLife Launches first Voice Commerce Campaign through Amazon’s Alexa
A new campaign for the peanut butter brand ManiLife, using Amazon Alexa’s sales conversion beta is going live today. The innovative campaign offers peanut butter...
The most successful National BBQ Week – ever!
The Silver Anniversary, 25th National BBQ Week has finished and delivered its highest-ever performance with packed RoadShows and massive media and social coverage, with...
Green Cuisine celebrates Team GB sponsorship in Manga-inspired “Powered by Plants” push
Birds Eye Green Cuisine is revealing a new integrated campaign to support its role as the official plant-based sponsor of Team GB for the upcoming Tokyo Olympic Games....
A Quarter Century of Better British BBQ’ing supported by major grocery brands
National BBQ Week returns in early July to celebrate 25 years of better British BBQ. Sponsored by leading grocery brands, as one of the UK’s top awareness weeks*,...
Welcome to Yorkshire with Jacksons
Bread brand, Jacksons of Yorkshire, is partnering with Welcome to Yorkshire in its biggest ever promotional marketing campaign created by Cat Among The Pigeons. The...
Swizzels launches fantastic ‘Find the Golden Love Hearts’ on-pack promotion
Swizzels have launched fantastic ‘Find the Golden Love Hearts’ on-pack promotion featuring across millions of Swizzels variety bags. Five golden Love Hearts rolls...
Just Eat! @ The Drive-In with POD
As the UK re-emerged from lockdown, drive in cinema events started popping up across the country, offering customers an opportunity to get out of the house for a safe...
